Re-Branding in Richmond
What’s in a name? Well, a lot’s in a name: brand identity, history, context, location, recognition. We want to our buildings to be distinctive, memorable, easy to find – and to always offer an enjoyable living experience to our residents. We would like the presentation of our buildings in the marketplace to fit neatly in their broader community setting. Cary Place has been the naming convention for a section of the Lower Fan in Richmond, Virginia that was beautifully redevel